When I learned that 2 of my favorite menswear companies were collaborating, I was excited to see what types of product these companies could put together. Adidas is the second largest sportswear manufacturer in the world. Formed in 2007 in Vancouver, BC, Reigning Champ is a premium athletic wear company that manufactures everything in Canada. Reigning Champs process is guided by their principles: Respect the details. Master simplicity; and with this process, Reigning Champ has created a loyal fan base, a loyal fan base which includes this author.
While the collaboration between Adidas & Reigning Champ includes everything from women’s shoes to crewneck sweaters , the most popular item is the Adidas Athletics x Reigning Pureboost Shoe.
The Adidas Athletics x Reigning Champ Pure Boost is built on the fact that “The more energy you give, the more you get.” Adidas & Reigning Champ do this by installing these running shoes with Adidas’ boost™ midsole. The boost™ midsole is Adidas’ most responsive cushioning ever and this cushion returns the energy from your footstrike to propel you forward at push-off.
Adidas Athletics x Reigning Champ Pure Boost shoe is a running shoe constructed from Primeknit, this version has a clean look with a mixture of grey/white and aluminum comprising the upper part of the sneaker. In addition, the Adidas signature three stripes caging system is now revamped in suede build, while 3M reflective detailing is placed on tongues, followed by the Reigning Champ branding on the insoles.
The Adidas Athletics x Reigning Champ Pure Boost running shoes are probably the most comfortable running shoes I’ve ever worn. It doesn’t matter if you are running on asphalt or dirt trails, the Adidas x Reigning Champ Pure Boost shoes are made for you.